Buyer Personas

Buyer Persona for Nothing Naughty

Creating the Ideal Buyer Persona 

According to Burns (2021), it is extremely important, now more than ever, to define your buyer persona when advertising on Facebook or Instagram. Burns discusses the changes in privacy policies – particularly Apple’s IOS 14, which puts restrictions on Facebooks ability to track users on Iphone’s. This has had directly impacted many advertisers Facebook campaign results. Therefore, it is important to invest the time and effort into thoroughly defining their buyer personas.

When defining the ideal buyer persona for advertising Nothing Naughty products, I conducted research on the company’s social media channels in particular, their followers, to determine demographics, values/beliefs, what their daily life looks like, and to gain an understanding of their problems and aspirations.

Customer reviews gave me a great insight into what people LOVE, whilst comments and questions on posts can help to understand what people want to know MORE of, such as whether the products are keto friendly, or if the company has a loyalty program. This information significantly helps in identifying the needs and challenges of the buyer persona at each stage of the buyers journey.

Below I have created a Buyer Persona "Well Being Wendy". While the main points remain the same throughout the campaign, the pain point/problem changes at each stage in the buyers journey.

AWARENESS STAGE


CONSIDERATION STAGE


DECISION STAGE




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