Suitability of the Buyer Persona to the Product

Suitability of Buyer Persona to the Product

As Marketers, we are constantly looking at who would buy a product/service, and how that product/service will help to improve their lives. So taking a closer look at the followers on Facebook and Instagram pages can help to identify the type of people who are showing an interest, or already an advocate of the brand (Burns, 2021). When you can understand the type of people interested or already converted, it significantly helps in the next steps of helping that persona solve their problem, by curating or creating the perfect marketing content that speaks directly to that persona. For example, a person who has no interest in sustainability, is highly unlikely to buy eco-friendly products. 

Below I have listed the sources of research that has led to creating the ideal Buyer Persona for this campaign. 

Facebook Research 

Screenshot from Nothing Naughty Facebook Page (Authors Own, 2021).


In this Screenshot people are asking about the product, showing an interest. So this gives me a good indication of likes/interests, and problems/challenges that people have. 



Screenshot from Nothing Naughty Facebook Page (Authors Own, 2021).


This screenshot shows followers values, i.e. buying local and supporting local.

Screenshot from Nothing Naughy Facebook Page follower (Authors Own, 2021).

This screenshot shows a follower with interests in the outdoors, with a young family, and self employed. 

Screenshot from Nothing Naughy Facebook Page follower (Authors Own, 2021).

This screenshot shows a follower with interests in the nature, and young children.
Screenshot from Nothing Naughy Facebook Page follower (Authors Own, 2021).

This screenshot is of a follower who is self driven, loves to make others feel amazing, also cares about herself and her own well being, and appearance. 

Instagram Research 

Screenshots from Nothing Naughty Instagram page of 3 different followers(Authors Own, 2021).

These are screenshots of Instagram followers. This gave me insights into the type of interests, values, hobbies, likes, dislikes, that people have. Instagram followers share more about their health and well being and interest in healthy eating.

Competitors Followers 


Screenshot from Nothing Naughy Facebook Page follower (Authors Own, 2021).







Screenshot from Nothing Naughy Facebook Page follower (Authors Own, 2021).

These are competitor followers and the images show similarities in the type of people who buy NuZest products. 


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