BLOG 1 - Landing Page

 


Nothing Naughty is a Health Food Manufacturer based in Tirau, New Zealand. Their product is healthy snack alternatives and health foods such as protein and collagen powders. Their products are entirely gluten free and are keto and vegan inspired (Nothing Naughty, 2021).

Buyer Persona: This campaign and landing page is developed around the pain points of my buyer persona below. I have focused on a specific pain point for each stage of the buyers journey and linked these to my sponsored posts in Blog 5. 

Campaign Pain Points: Time poor, Wants quick and easy, healthy snack and recipe ideas

Buyer Persona

 

Buyers Journey: This landing page is designed for people at the decision stage, who we know already use and love the products, and our goal is to increase the sales of these products. This package is designed to make life easier for the busy mum. 

Below I have listed some key things I have considered based off Souchoroukof (2022) article on best practices and design when creating a high converting landing page:

Quality images and illustrations
Consistent visuals and branding 
Clear and Concise 
Clear link to campaign goal
Compelling copy
Clear call to action/s
Link to other products 
Clear delivery details
Clear payment options
Testimonials and Reviews
Social links 

Landing Page:





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