BLOG 2 - Marketing Tools and Techniques
DIGITAL MARKETING TOOLS AND TECHNIQUES
MARKETING TOOL 1
MARKETING TOOL 2
TECHNIQUE 1
TECHNIQUE 2
TECHNIQUE 3
Curated Content Sources
What is Curated Content? Content curation is the task of building up a collection of content from other people (Bird, 2021). Using curated content in marketing is a great way of providing your followers with relevant material that aligns with your product/service or brand. But why and how is this useful? Bird (2021) lists three main benefits to content curation: it’s an easy way to source content without having to create it yourself; marketing shouldn’t be ‘all about your brand, and it encourages thought leaders. Not only that, but using curated content is a huge time saver which we all know as marketers, is extremely precious! An effective marketing strategy should include both curated and created content. According to Carter (2021), curated curated content can “improve your reputation, attract more people to your website and ultimately score more conversion”. List of Curated Content Tools: Scoop it - https://www.scoop.it/ BuzzFeed - https://www.buzzfeed.com/a...
Comments
Post a Comment