BLOG 2 - Marketing Tools and Techniques

 


DIGITAL MARKETING TOOLS AND TECHNIQUES  

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TECHNIQUE 3




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Curated Content Sources

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What is Curated Content?  Content curation is the task of building up a collection of content from other people (Bird, 2021). Using curated content in marketing is a great way of providing your followers with relevant material that aligns with your product/service or brand. But why and how is this useful? Bird (2021) lists three main benefits to content curation: it’s an easy way to source content without having to create it yourself; marketing shouldn’t be ‘all about your brand, and it encourages thought leaders. Not only that, but using curated content is a huge time saver which we all know as marketers, is extremely precious!   An effective marketing strategy should include both curated and created content. According to Carter (2021), curated curated content can “improve your reputation, attract more people to your website and ultimately score more conversion”. List of Curated Content Tools: Scoop it - https://www.scoop.it/ BuzzFeed -   https://www.buzzfeed.com/a...
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Reference list - Assessment 2

  References Alves, C. (2022, January 31). 10 Big Ways Infographics Benefit Your Content Strategy . Search Engine Journal. https://www.searchenginejournal.com/infographic-benefits/267781/ Booker, B. (2022, January 18). 12 Top Storytelling Marketing Examples: How Brands Tell Stories . Attest. https://www.askattest.com/blog/articles/12-top-storytelling-marketing-examples#:%7E:text=Storytelling%20marketing%20means%20using%20a,works%20to%20humanise%20your%20brand. Brenner, M. (2021, December 30). 8 Exciting Video Marketing Trends for 2022 . Marketing Insider Group. https://marketinginsidergroup.com/content-marketing/exciting-video-marketing-trends/ Fach, M. (2020, June 26). The Power of Storytelling as a Marketing Tool . Semrush Blog. https://www.semrush.com/blog/best-tweets-semrushchat-power-storytelling-marketing-tool/?kw=&cmp=AU_SRCH_DSA_Blog_Core_BU_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=515715536772&kwid=aud-296306606820:dsa-1053501812...
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