BLOG 2 - Marketing Tools and Techniques

 


DIGITAL MARKETING TOOLS AND TECHNIQUES  

MARKETING TOOL 1 


MARKETING TOOL 2



TECHNIQUE 1




TECHNIQUE 2



TECHNIQUE 3




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Curated Content Sources

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What is Curated Content?  Content curation is the task of building up a collection of content from other people (Bird, 2021). Using curated content in marketing is a great way of providing your followers with relevant material that aligns with your product/service or brand. But why and how is this useful? Bird (2021) lists three main benefits to content curation: it’s an easy way to source content without having to create it yourself; marketing shouldn’t be ‘all about your brand, and it encourages thought leaders. Not only that, but using curated content is a huge time saver which we all know as marketers, is extremely precious!   An effective marketing strategy should include both curated and created content. According to Carter (2021), curated curated content can “improve your reputation, attract more people to your website and ultimately score more conversion”. List of Curated Content Tools: Scoop it - https://www.scoop.it/ BuzzFeed -   https://www.buzzfeed.com/a...
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BLOG 5 - Sponsored Posts

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Sponsored Posts  The three AD's reflect the company Nothing Naughty, by using the desired product/s over a captivating image, which entices the viewers to click on the links. The Ad's include a compelling copy that aims to solve the pain points of my buyer persona in A1.  For example, using the pain point in the title; clearly explaining why the product/s are unique and different, and how the product/s will help make my buyer persona's life easier. F inally, including an offer as an incentive to click through to the landing page where they can make a purchase.   Objective:  Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25 th April- 25th June, 2022. Sponsored Post 1 - Awareness Stage VIDEO Link to Buyer Persona  Pain point: Time poor, Wants quick and easy snack ideas Offer: Free Shipping Screenshot of Sponsored Post targeting A...
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Question 1: What Makes Content Highly Shareable?

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"Don't just generate impressions, leave impressions"    What makes content highly shareable? “Don’t just generate impressions, leave impressions” The ideal outcome for any type of content is for it to go viral. But what makes content so contagious that it goes viral? I have developed my content around Jonah Berger’s six step marketing formula, where he outlines what makes content highly shareable. He believes the key is “making your product or idea compelling” (Shaw, 2021). Social Currency –This is about social influence, i.e. what a company does and says online, is how people will see you online. I have made sure my content portrays the right message, tone, and emotion, speaking to my buyer persona, and being consistent so I have a strong social currency through the content I put out there. I have tried to make my content stand out from the rest so it has a real point of difference to competitors. This helps to grow social currency rather than devalue it.  Triggers – A ...
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