BLOG 2 - Marketing Tools and Techniques

 


DIGITAL MARKETING TOOLS AND TECHNIQUES  

MARKETING TOOL 1 


MARKETING TOOL 2



TECHNIQUE 1




TECHNIQUE 2



TECHNIQUE 3




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Curated Content Sources

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What is Curated Content?  Content curation is the task of building up a collection of content from other people (Bird, 2021). Using curated content in marketing is a great way of providing your followers with relevant material that aligns with your product/service or brand. But why and how is this useful? Bird (2021) lists three main benefits to content curation: it’s an easy way to source content without having to create it yourself; marketing shouldn’t be ‘all about your brand, and it encourages thought leaders. Not only that, but using curated content is a huge time saver which we all know as marketers, is extremely precious!   An effective marketing strategy should include both curated and created content. According to Carter (2021), curated curated content can “improve your reputation, attract more people to your website and ultimately score more conversion”. List of Curated Content Tools: Scoop it - https://www.scoop.it/ BuzzFeed -   https://www.buzzfeed.com/a...
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BLOG 1 - Landing Page

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  Nothing Naughty  is a Health Food Manufacturer based in Tirau, New Zealand. Their product is healthy snack alternatives and health foods such as protein and collagen powders. Their products are entirely gluten free and are keto and vegan inspired (Nothing Naughty, 2021). Buyer Persona: This campaign and landing page is developed around the pain points of my buyer persona below. I have focused on a specific pain point for each stage of the buyers journey and linked these to my sponsored posts in Blog 5.  Campaign Pain Points: Time poor, Wants quick and easy, healthy snack and recipe ideas Buyer Persona   Buyers Journey:  This landing page is designed for people at the decision stage, who we know already use and love the products, and our goal is to increase the sales of these products. This package is designed to make life easier for the busy mum.  Below I have listed some key things I have considered based off Souchoroukof (2022) article on best practices...
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BLOG 5 - Sponsored Posts

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Sponsored Posts  The three AD's reflect the company Nothing Naughty, by using the desired product/s over a captivating image, which entices the viewers to click on the links. The Ad's include a compelling copy that aims to solve the pain points of my buyer persona in A1.  For example, using the pain point in the title; clearly explaining why the product/s are unique and different, and how the product/s will help make my buyer persona's life easier. F inally, including an offer as an incentive to click through to the landing page where they can make a purchase.   Objective:  Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25 th April- 25th June, 2022. Sponsored Post 1 - Awareness Stage VIDEO Link to Buyer Persona  Pain point: Time poor, Wants quick and easy snack ideas Offer: Free Shipping Screenshot of Sponsored Post targeting A...
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