BLOG 4 - Content Campaign

Content Campaign

This campaign addresses the pain points in my buyer persona in A1, and each piece of content aims to reach the buyer at each stage of the buyers journey - awareness, consideration and decision stage. Below is a summary of the objective, and the top selling products we are trying to sell. 

Objective: Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25th April- 25th June, 2022.

Top Selling Products: Protein Powder, Protein Bars, Pancake Mix, Fibre Syrup.

ONE MONTH CALENDAR USING TRELLO  





VIDEO STORYBOARD

 Objective: Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25th April- 25th June, 2022.

This video is intended to showcase the range of 'top selling products' in a real life situation, which is focused on our target audience and buyer persona pain points. 

Buyer Journey: Awareness stage 

Buyer persona pain points: Time poor, Wants healthier snack ideas for her and her family as always on the go



Production Timeline

Resource Plan

INFOGRAPHIC

Objective: Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25th April- 25th June, 2022.

Buyer Journey: Consideration Stage

Buyer persona pain point: Wants quick and easy recipe ideas 


Production Timeline

Resource Plan

IMAGE 

Objective: Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25th April- 25th June, 2022.

Buyer Journey: Decision stage

Buyer persona pain points: Wants quick and easy recipe ideas 

Production Timeline

Resource Plan

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