BLOG 5 - Sponsored Posts

Sponsored Posts 

The three AD's reflect the company Nothing Naughty, by using the desired product/s over a captivating image, which entices the viewers to click on the links. The Ad's include a compelling copy that aims to solve the pain points of my buyer persona in A1. For example, using the pain point in the title; clearly explaining why the product/s are unique and different, and how the product/s will help make my buyer persona's life easier. Finally, including an offer as an incentive to click through to the landing page where they can make a purchase.  

Objective: Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25th April- 25th June, 2022.

Sponsored Post 1 - Awareness Stage

VIDEO

Link to Buyer Persona Pain point: Time poor, Wants quick and easy snack ideas

Offer: Free Shipping

Screenshot of Sponsored Post targeting Awareness Stage of Buyers funnel 

Sponsored Post 2 - Consideration Stage

INFOGRAPHIC 

Link to Buyer Persona Pain point: Wants healthier recipe ideas

Offer: Free Download and 10% off Protein Powders

Screenshot of Sponsored Post targeting Consideration Stage of Buyers funnel 


Sponsored Post 3 - Decision Stage

IMAGE

Link to Buyer Persona Pain point: Wants healthier recipe ideas

Offer: Free Shipping 

Screenshot of Sponsored Post targeting Decision Stage of Buyers funnel 





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