Question 2 - Tracking and Measuring
Tracking and Measuring
FRAMEWORK
Below is the framework for this campaign. The framework gives us an overview of the campaign objectives, strategy and how we intend to track and measure its success.
Objective:
Through a campaign run through Facebook, we want to
increase the sales of our top selling products by 10% which is 4000 more than
last month. We will run this campaign from the 25th April- 25th June,
2022.
KEY PERFORMANCE IDICATORS
The key performance indicators will help to track and measure progress over the duration of the campaign. Weekly adjustments can be made if for any reason we are not meeting our targets. Changes will be made using the data identified as key areas for change. For example, If we are not reaching the expected number of people each week, or if we are not getting enough link clicks per week, then we may need to make changes to the AD. If we are getting link clicks but low sales, we might need to change our landing page.
Return on Investment (ROI)
In order to determine ROI, I have developed a cost breakdown to help determine expected costs of campaign (see below table). For this campaign I have forecasted revenue we expect to generate from the number of sales, which is reflected in the KPI's to ensure we stay on track with meeting those targets. I then used this data to develop the ROI for this campaign (See table below).
Return on Investment (ROI)
In order to determine ROI, I have developed a cost breakdown to help determine expected costs of campaign (see below table). For this campaign I have forecasted revenue we expect to generate from the number of sales, which is reflected in the KPI's to ensure we stay on track with meeting those targets. I then used this data to develop the ROI for this campaign (See table below).
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