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  Who we are and what we do Founded in 2014, NothingNaughty is a Health Food Manufacturer based in Tirau, New Zealand. Their product is healthy snack alternatives and health foods such as protein and collagen powders. Their products are entirely gluten free and are keto and vegan inspired (Nothing Naughty, 2021).  The small but dedicated team strive to continuously develop grow their products and offer affordable prices. Nothing Naughty are a fully online company so by staying out of retail streams and making packaging affordable, the company can reduce the price of their product to consumer (Nothing Naughty, 2021).   Top Selling Products! Take a look at some of Nothing Naughty's TOP SELLING products👇 Facebook  Nothing Naughty is very active on Facebook, with 23, 415 followers. They post mainly images with links to their website shop, and recipe images  with a link to the recipe on their blog. They al...

Buyer Persona for Nothing Naughty Creating the Ideal Buyer Persona  According to Burns (2021), it is extremely important, now more than ever, to define your buyer persona when advertising on Facebook or Instagram. Burns discusses the changes in privacy policies – particularly Apple’s IOS 14, which puts restrictions on Facebooks ability to track users on Iphone’s. This has had directly impacted many advertisers Facebook campaign results. Therefore, it is important to invest the time and effort into thoroughly defining their buyer personas. When defining the ideal buyer persona for advertising Nothing Naughty products, I conducted research on the company’s social media channels in particular, their followers, to determine demographics, values/beliefs, what their daily life looks like, and to gain an understanding of their problems and aspirations. Customer reviews gave me a great insight into what people LOVE, whilst comments and questions on posts can help to understand what peo...

Marketing Objectives Objective 1  Through a Facebook Campaign, we want to increase sales of our top selling product by 10%, between Oct-Dec 2021, which is 5000 more than last quarter. To make people aware of how the product can relieve the stresses of every day life.   Objective 2  Through a Christmas YouTube Ad campaign, we want to increase average spend per customer by 10% which is $30,000 up from last year. Between Oct-Dec, 2021. To make people aware of our Christmas Packages.   Objective 3  Through an Instagram campaign, we want to increase website traffic by 10%, which is an increase of 4,000 people. To share with people how our products can turn every day recipes into healthy and nutritious meal ideas. Between Dec-Feb, 2021/22.

What is Curated Content?  Content curation is the task of building up a collection of content from other people (Bird, 2021). Using curated content in marketing is a great way of providing your followers with relevant material that aligns with your product/service or brand. But why and how is this useful? Bird (2021) lists three main benefits to content curation: it’s an easy way to source content without having to create it yourself; marketing shouldn’t be ‘all about your brand, and it encourages thought leaders. Not only that, but using curated content is a huge time saver which we all know as marketers, is extremely precious!   An effective marketing strategy should include both curated and created content. According to Carter (2021), curated curated content can “improve your reputation, attract more people to your website and ultimately score more conversion”. List of Curated Content Tools: Scoop it - https://www.scoop.it/ BuzzFeed -   https://www.buzzfeed.com/a...

Suitability of Buyer Persona to the Product As Marketers, we are constantly looking at who would buy a product/service, and how that product/service will help to improve their lives. So taking a closer look at the followers on Facebook and Instagram pages can help to identify the type of people who are showing an interest, or already an advocate of the brand (Burns, 2021). When you can understand the type of people interested or already converted, it significantly helps in the next steps of helping that persona solve their problem, by curating or creating the perfect marketing content that speaks directly to that persona. For example, a person who has no interest in sustainability, is highly unlikely to buy eco-friendly products.  Below I have listed the sources of research that has led to creating the ideal Buyer Persona for this campaign.  Facebook Research  Screenshot from Nothing Naughty Facebook Page (Authors Own, 2021). In this Screenshot people are asking about the...

  Connection between  Transactional Content and Buyer Persona When creating my buyer persona, I looked at competitors to see what kinds of issues, challenges they might be presenting, in order for me to determine how I might be able to solve those issues and thus, target those customers as well. I looked at Noode and NuZest, both New Zealand companies who manufacture healthy products similar to Nothing Naughty. In particular I noticed the following things: Reviews from Competitors   Screenshots of competitors Nuzest and Noode Reviews reflected poor shipping – a problem that Nothing Naughty does well. Also their reviews were just 5 stars but no comments, but Nothing Naughty had lots more comments and descriptive feedback. This could show that people buying from Nothing Naughty are more satisfied and therefore provide better reviews. Screenshot of Noode Facebook reviews showing lack in quality of the product (Authors Own, 2021). Something Nothing Naughty could leverage off....

  There are many different platforms that companies can adopt as part of their marketing strategy. However, it is important to choose the right platform to advertise on to ensure you reach your target audience, at the right time and with the right content (Auxier & Anderson, 2021). In this section I will be talking about three different platforms - Facebook, Instagram and You Tube. Facebook With nearly three billion users today, Facebook is one of the largest social networks in the world. Facebook was founded in 2004 by Harvard University student Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes (Hall, 2021). Facebook has evolved over the years bringing in new trends and features, from tagging people in posts, sharing and now the new trends like stories. This year in October 2021, Facebook CEO Mark Zuckerberg announced the name change to the Metaverse, or Meta, which “brings together apps and technologies under one company brand” (Hall, 2021). This meaning t...

  Suitability of Content Source to Buyer Persona When creating my Buyer Persona, I used Facebook and Instagram. This gave me great insights into the demographics of people who follow, comment or gave reviews on the Nothing Naughty Facebook page. According to McLauchlan (2021), Facebook has more than 2.74 billion monthly active users, and on a daily basis there are more than 1.82 million people active on Facebook. So it is no wonder that I was able to do thorough research on the types of people buying or considering to buy Nothing Naughty Products. Furthermore, although Facebook demographics are widespread and far reached, it is popular among ages 25-49 in particular, and this was evident when I conducted second hand research for my buyer persona. Many followers were women, in their 20s-40s, with interests in fitness, health and wellbeing, food and nutrition and all very eco conscious. The great thing about Facebook is being able to micro target audiences, and marketers can reach ...