DMRataDenton785008770

  Nothing Naughty  is a Health Food Manufacturer based in Tirau, New Zealand. Their product is healthy snack alternatives and health foods such as protein and collagen powders. Their products are entirely gluten free and are keto and vegan inspired (Nothing Naughty, 2021). Buyer Persona: This campaign and landing page is developed around the pain points of my buyer persona below. I have focused on a specific pain point for each stage of the buyers journey and linked these to my sponsored posts in Blog 5.  Campaign Pain Points: Time poor, Wants quick and easy, healthy snack and recipe ideas Buyer Persona   Buyers Journey:  This landing page is designed for people at the decision stage, who we know already use and love the products, and our goal is to increase the sales of these products. This package is designed to make life easier for the busy mum.  Below I have listed some key things I have considered based off Souchoroukof (2022) article on best practices...

  DIGITAL MARKETING TOOLS AND TECHNIQUES   MARKETING TOOL 1  MARKETING TOOL 2 TECHNIQUE 1 TECHNIQUE 2 TECHNIQUE 3

  Future Trends in Digital Marketing  Content marketing is always expanding and evolving which makes it even more crucial for marketers to stay up to date with the current trends and how they might impact marketing in the future. Why is it important? ·         Helps shape marketing approach and refine strategy as these trends emerge and continue to grow. ·         Helps business strategize on the best way to leverage off these trends in terms of what to focus on in their content and techniques. ·         Reach target audiences better as new emerge and continue I have examined two future trends below: The Metaverse The metaverse is a unique immersive virtual environment using virtual reality and augmented reality. Essentially the metaverse involves “a shared virtual space where users are represented by virtual avatars” (Mileva, 2022). The virtual worlds do not ‘e...

Content Campaign This campaign addresses the pain points in my buyer persona in A1, and each piece of content aims to reach the buyer at each stage of the buyers journey - awareness, consideration and decision stage. Below is a summary of the objective, and the top selling products we are trying to sell.  Objective:  Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25 th  April-  25th  June, 2022. Top Selling Products: Protein Powder, Protein Bars, Pancake Mix, Fibre Syrup. ONE MONTH CALENDAR USING TRELLO   VIDEO STORYBOARD   Objective:  Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25 th  April-  25th  June, 2022. This video is intended to showcase the range of 'top sellin...

Sponsored Posts  The three AD's reflect the company Nothing Naughty, by using the desired product/s over a captivating image, which entices the viewers to click on the links. The Ad's include a compelling copy that aims to solve the pain points of my buyer persona in A1.  For example, using the pain point in the title; clearly explaining why the product/s are unique and different, and how the product/s will help make my buyer persona's life easier. F inally, including an offer as an incentive to click through to the landing page where they can make a purchase.   Objective:  Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25 th April- 25th June, 2022. Sponsored Post 1 - Awareness Stage VIDEO Link to Buyer Persona  Pain point: Time poor, Wants quick and easy snack ideas Offer: Free Shipping Screenshot of Sponsored Post targeting A...

"Don't just generate impressions, leave impressions"    What makes content highly shareable? “Don’t just generate impressions, leave impressions” The ideal outcome for any type of content is for it to go viral. But what makes content so contagious that it goes viral? I have developed my content around Jonah Berger’s six step marketing formula, where he outlines what makes content highly shareable. He believes the key is “making your product or idea compelling” (Shaw, 2021). Social Currency –This is about social influence, i.e. what a company does and says online, is how people will see you online. I have made sure my content portrays the right message, tone, and emotion, speaking to my buyer persona, and being consistent so I have a strong social currency through the content I put out there. I have tried to make my content stand out from the rest so it has a real point of difference to competitors. This helps to grow social currency rather than devalue it.  Triggers – A ...

  Tracking and Measuring  FRAMEWORK Below is the framework for this campaign. The framework gives us an overview of the campaign objectives, strategy and how we intend to track and measure its success. Objective: Through a campaign run through Facebook, we want to increase the sales of our top selling products by 10% which is 4000 more than last month. We will run this campaign from the 25 th  April-  25th  June, 2022. KEY PERFORMANCE IDICATORS The key performance indicators will help to track and measure progress over the duration of the campaign. Weekly adjustments can be made if for any reason we are not meeting our targets. Changes will be made using the data identified as key areas for change. For example, If we are not reaching the expected number of people each week, or if we are not getting enough link clicks per week, then we may need to make changes to the AD. If we are getting link clicks but low sales, we might need to change our landing page....

  References Alves, C. (2022, January 31). 10 Big Ways Infographics Benefit Your Content Strategy . Search Engine Journal. https://www.searchenginejournal.com/infographic-benefits/267781/ Booker, B. (2022, January 18). 12 Top Storytelling Marketing Examples: How Brands Tell Stories . Attest. https://www.askattest.com/blog/articles/12-top-storytelling-marketing-examples#:%7E:text=Storytelling%20marketing%20means%20using%20a,works%20to%20humanise%20your%20brand. Brenner, M. (2021, December 30). 8 Exciting Video Marketing Trends for 2022 . Marketing Insider Group. https://marketinginsidergroup.com/content-marketing/exciting-video-marketing-trends/ Fach, M. (2020, June 26). The Power of Storytelling as a Marketing Tool . Semrush Blog. https://www.semrush.com/blog/best-tweets-semrushchat-power-storytelling-marketing-tool/?kw=&cmp=AU_SRCH_DSA_Blog_Core_BU_EN&label=dsa_pagefeed&Network=g&Device=c&utm_content=515715536772&kwid=aud-296306606820:dsa-1053501812...